Thursday, August 6, 2009

U of C Graduate School of Business and PenPal Notes!

PenPal Notes is being used as part of a class project for the University of Chicago Booth School of Business! Students in a class called Power and Influence in Organizations are focusing on PenPals to analyze issues of social influence. PenPal Notes put a new twist on education and connection to children- they impart just 1 fact, and are not relegated to what we commonly think of as academic time (indeed, they originated off of the idea of educational notes at lunch- an occasion traditionally reserved for relaxation and leisure!) We are confident that absorbing a single nugget of information at a time is a valuable educational tool. In addition, we believe that there is space for learning at lunch or any other time, and that learning can be made fun and easy.

Keeping all of these issues in mind, the University of Chicago MBA students will be considering how to promote behavioral change- how to get parents to adopt this new method of education! PenPal Notes provide a perfect study for how to change all the ingrained habits that tell us that books are the only medium through which knowledge is gained, and that the longer the book, the better. We know that PenPal Notes don't fit easily into established categories- Is it a book? Is it education or fun?- and we can't wait until they come back with their conclusions!

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